Netflix Knows EXACTLY What You’re Most Likely to Watch, Depending on the Time of Day

While nothing may make you happier than a night on your couch with Netflix^[1] and some takeout, how often do you really stop to think about what it is that you’re watching? Do you gravitate toward comedies, or are you more of a drama type? Prefer to binge-watch a series or tend to digest the episodes one at a time? Do you hunker down with your laptop more on the weekends, or spend your week nights catching up on all your favorite shows?

Well, Netflix knows those answers and then some. The streaming service just released a study^[2] that has tracked all of your habits — and the results might surprise you.

The study tracked data from 22 countries over a six-month period — that’s nearly 77 million accounts per month. In a press release^[3], Cindy Holland, vice president of original content at Netflix, explained that “For years our lives had to fit around television; now it’s the other way around. We’ve given consumers control and it’s interesting to see the behaviors that emerge when viewers aren’t tied to a schedule. And even more so to see that these routines are replicated by millions the world over.”

Perhaps what is most interesting is the schedule in which we watch shows, reports the study: Morning viewers tend toward comedies, midday calls for drama, and thrillers are most popular during early evening. What’s more, we tend to circle back to comedies; come bedtime and super late night, viewers prefer media of the documentary sort. The study also brings to light that peak streaming times vary depending upon the country, and the net is wide-casting. India’s most popular viewing hour is 5 P.M., while Argentina and Singapore don’t hit their apex until closer to 10 P.M.

What’s more, Netflix explains: “What we want, when we want it. When members have the power to program their day, TV watching doesn’t look like it used to.” As such, it takes analytics like these to not only track our preferences but also to react: Making sure that we are all provided with the shows — from Orange Is the New Black^[4] to House of Cards^[5] and everything in between — that we most crave.

Related: Here’s EVERYTHING Coming to Netflix in June^[6]

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